Bulk SMS or Bulk Messaging refers to businesses sending SMS to one or more recipients via software platforms such as FastSMSIndia. Bulk SMS can scale up to millions of recipients in the case of informational or promotional broadcasts. Alternatively, Bulk SMS can also mean individual SMS sent to customers upon an action e.g. receiving an alert on credit card transaction. Both these activities can be easily carried out from Bulk SMS platforms as they allow businesses to create, schedule .
In Today's mobile world, SMS beats all the other channels hands down with 97% open rates (vs 10%-30% open rates for email and social media channels) and ten times the response rate. By embedding actionable links within the message, Bulk SMS can even help improve conversion rates across the customer lifecycle - acquisition, engagement and retention.
Bulk SMS software and service are free to use, you simply pay for the texts that you send. You can buy FastSMSIndia credits online and use these credits to send both Promotional SMS and Transactional SMS (1 SMS credit = 1 single-part SMS of 160 characters).