Difference Between Transactional SMS and Promotional SMS


Transactional Bulk SMS Service - These SMS are used for conveying certain urgent and necessary information. Example "When message comes from a Bank informing you about the amount credited or debited. Similarly when you make an Online purchase, its details like invoice number, delivery status are being conveyed to you via an SMS."
Example:
1. "Dear Customer Rs. 500 was spent on Card no xxxx7899xxxx at Mumbai. Available balance in your account is Rs. 1000."
2. "Dear Customer Your Amazon order is out for delivery. Please share the OTP 122944 with the Delivery agent to get the package."


Promotional Bulk SMS Service - The basic purpose of the promotional SMS is to advertise a business and market its products and services. As per TRAI regulations, promotional SMS can be sent only to non DND number within a time frame of 9 AM to 9 PM.
Example:
1. "Buy 2 kitchen appliances and get 1 at 50% discount. Hurry up. Offer valid till the stock lasts."
2. "Dear User, FastSMSIndia provide various SMS based service.If you want to send SMS then signup now. http://www.fastsmsindia.com."
Thank you


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