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How to Implement Google AdWords Message Extension

Make the most of AdWords message extension with Fastsms India Long codes and Keywords

Google has recently launched a new ad extension called Message extension for Google AdWords. It allows advertisers to add an SMS call to action for search ads on mobile devices.

When user clicks on the ad extension in a mobile ad, their text message app is opened with a pre-written message along with a pre-defined mobile number. The user can send the message to show interest in your product/service or request for more information. This exciting new development unlocks an entirely new set of customers who prefer to use SMS to communicate with businesses.

Why should you prefer Fastsms India long code to your personal mobile number?

While you can receive messages to your personal mobile number, it is practically not possible to attend to all incoming messages. At some point, you need to automate this process and give customers the information they need instantly. You can do much more with all the incoming messages using Fastsms India’s unique & useful features-


  • Get your own dedicated number to receive SMS - Any texts sent to a dedicated long number are received in your inbox which can be accessed online
  • Send instant auto-replies to messages - Instantly send automatic replies to customers texting into your inbox with more information about your product/service

  • Add links and attachments to your replies - Easily attach images, brochures, pdfs or any other files in your SMS replies

  • Auto-forward messages - Forward messages to your email, URL, application or mobile number(s)

  • Store & manage all customer mobile numbers online - Fastsms India provides an inbox for each keyword that stores & export all your contact numbers

  • Send messages with your own sender name - Get a 6-character alphabetic Sender ID of your choice to enhance your brand awareness (Eg- AM-AMAZON)

  • Track Conversions Online - Google can not track conversions via message extension. With advanced tracking (device parameters, screen sizes etc), delivery reports and click reports (for each mobile number), get all the analytics you need with Fastsms India.


Follow these simple steps to implement message extension

Purchase a dedicated long number online

Message extensions require a dedicated 10-digit long number that can receive and process text messages. You can purchase a dedicated number online via Fastsms India.


Setup auto-responses

From Fastsms India control panel, click on Receive to access your inbox settings.

Under Response Functions, tick the option to: Send an autoresponse to each incoming message. 

Configure additional settings

You can configure these useful settings to manage your incoming messages-

  • Schedule your reply by specifying a delay ranging from 1 minute to 4 weeks

In order to use an inbox auto-response, you need to make sure that you have enough SMS credits in your account. You use one credit for each auto-response under 160 characters thats sent. Purchase more credits online by clicking on the Buy button when you are logged into your account.

Send a message to your long number and check if youve received the message in your numbers dedicated inbox:

Click on Receive‘> Click on your long number > Click on View Inbox

If you have set-up keywords on your dedicated number, you can test them and verify if you have received them in respective keyword inboxes.

Log-in to your AdWords account and click on Ad extensions and select Message extensions under View: drop down

Create a new message extension by clicking on click on + EXTENSION and select the Campaign or Ad group you would like to create the extension for. Click on + New message extension to create a new message extension.

Complete the fields for the creating the new extension, adding your Fastsms India long number in the Text phone number field. You need to select the region as India and ensure that the number is correctly formatted (10 digits without spaces or special characters).


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