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Account Setup for Promotional SMS and/or Transactional SMS

Account Setup for Promotional SMS and/or Transactional SMS

On signing up with Fastsms India, you will be configured a promotional account for sending bulk SMS by default. Fastsms India automatically ensures you comply with TRAI regulations and scrubs DND-registered numbers from your recipient list while sending a promotional bulk SMS campaign. You will not be charged any SMS credits for these numbers.

If you would like to send transactional SMS such as OTPs, SMS alerts & order confirmations to your customers, contact your account manager or email us - we'll guide you through the account conversion process. Please check if your messages can be qualified as transactional SMS here

We can configure both promotional and transactional accounts to meet your business needs. Depending on the message content being sent, you can choose either the promotional account or the transactional one.

Happy Texting!

How do I request for a Transactional account?

Customers who wish to send end-user-solicited, Transactional messages can request for a Transactional Account.

As part of the Transactional account setup process, you also need to get your Sender ID and message templates approved.

Are there any restrictions on my Transactional account?

A Transactional account allows you to send Transactional messages to any mobile phone at any time of the day. Further, these messages are sent from a Sender ID of your choice to make the communication more professional and easily identifiable.


Do additional regulatory rules apply to setup an account to send stock market or trading alerts?

As per the direction from TRAI, Fastsms India customers who wish to send stock market and trading alerts are required to register with SEBI / IRDA / AMFI / NCDEX / MCX. 

myDND manager is an opt-in solution offered by Fastsms India where subscribers themselves can opt to receive the messages from a particular company/entity. This opt-in can be considered as consent from the subscriber that he/she is willing to receive your messages and therefore, messages to this opt-in list will bypass the DND scrubbing.

How does myDND Manager work?

myDND manager provides an explicit opt-in path for your customers to subscribe to easily for receiving messages from you. The opt-in group properties are seamlessly applied across messenger. Wheter you send your next message via our messenger UI, API or our android / iOS app your messages will always reach your opted in customers.

As part of the myDND manager activation process you can choose a dedicated keyword of your choice2. Customers wishing to receive your SMS will need to send the keyword to the long code for opting into the service.

We offer myDND manager on dedicated short codes and long codes as well. Please contact us for more details.

What is the validity of ‘subscriber opt-ins’ on myDND manager service?

The validity of an opt-in is 6 months (180 days) from the date subscriber sends in the opt-in START message. To continue to stay opted-in the subscriber will need to renew their preference once every 6 months. Timely reminders are sent to opted-in users requesting them to renew preference appropriately. Any subscriber who has not renewed her preference will be removed from the opt-in list.

Can I send messages to subscribers if they do not renew their opt-in preference?

Once a subscriber moves out of myDND manager subscription list, they will be treated as any regular number with each number filtered against the national DND list and processed as per the DND preference.

However the subscriber can opt-in at any point in time by sending the opt-in message to be included in the subscription list again.

What is the validity of myDND manager service?

myDND manager is valid till your Fastsms India account is active.

What is DND?

DND is a national ‘Do Not Disturb’ registry put into effect by TRAI (Telecom Regulatory Authority of India) to effectively regulate unsolicited commercial calls and messages. Telecom subscribers who do not wish to receive any promotional messages or calls can register to DND. The registration will be effective within 7 days of placing the request with the service provider.

Note: Transactional messages can be sent even if the subscriber is registered to DND. These messages are solicited by the end user and do not contain any promotion, advertising or marketing information.

What are TRAI’s “Telecom Commercial Communication Customer Preference Regulations”?

Low tariffs and direct reach to consumers has made SMS one of the most cost effective ways of selling services and products. However, telemarketing has brought with it serious issues of invasion of privacy and has become a major irritant to customers. To regulate unsolicited commercial calls and messages, TRAI has notified "The Telecom Commercial Communication Customer Preference Regulations, 2010". All the provisions of regulations came into effect from 27th September, 2011.

The complete guidelines can be accessed in the TRAI portal here. 

We at Fastsms India take subscribers’ privacy preferences very seriously. We enforce the prescribed regulatory guidelines across our platform to ensure all criteria are met throughout the customer lifecycle starting with account setup to daily ongoing operations. Our dedicated service, support team along with our account managers ensure timely approvals of appropriate messaging content, without affecting your communication needs.

What is meant by commercial communication?

“Commercial Communication” means any message, voice or SMS, made through telecommunications service, which is transmitted for the purpose of informing about, or soliciting or promoting any commercial transaction in relation to goods, investment or services.

What is Unsolicited Commercial Communication (UCC)?

Any commercial communication which a subscriber opts not to receive but does not include,

  1. Any transactional message; or
  2. Any message transmitted on the directions of central government or state government or agencies authorized by it.

What is the National Customer Preference Register (NCPR)?

National Customer Preference Register is a national data base containing a list of the telephone numbers of all subscribers who have registered their preferences regarding receipt of commercial

What is the difference between Promotional SMS and Transactional SMS?

TRAI has notified "The Telecom Commercial Communication Customer Preference Regulations, 2010" classifying text messages as per the intent or nature of content within the text messages as summarized below:

Promotional Messages:

  • Messages which are sent with the objective of promoting products or services are considered as promotional messages
  • This category includes all sales and marketing messages which may or may not be desired by the recipient
  • These messages do not get delivered to DND (Do Not Disturb) registered numbers 
  • Promotional messages can be sent only from 9am to 9pm
  • Promotional messages are assigned a random numeric sender ID

Transactional Messages:

  • Messages which communicate details about a direct transaction done by your customers on a service or product and are solicited by the end user or customer
  • Service messages like bank alerts, railway/airline/bus ticket booking or reservations details
  • Information sent by e-commerce agencies in response to e-commerce transactions made by their customers
  • There is no time constraint in sending transactional messages
  • Transactional messages can only be sent from accounts set as transactional accounts which are assigned pre-screened ‘sender names’. The ‘sender name’ is of 6-characters with all Latin alphabets.

Note: Please get your account upgraded if your communication needs are transactional in nature.

However, you will need to be a registered business to be able to send transactional messages with a Sender ID.

What is fully blocked category and partially blocked category?

Subscribers who have registered with the national DND registry to not receive any Promotional / commercial SMS belong to a fully blocked category.

Subscribers who have registered with the national DND registry to not receive commercial SMS, except from any one or more of the below categories belong to a partially blocked category. Mobile subscribers can register with NDNC opting in to receive Promotional messages in one or more of the following categories:

  • Banking / Insurance / Financial products / credit cards
  • Real Estate
  • Education
  • Health
  • Consumer goods and automobiles
  • Communication/Broadcasting/Entertainment/IT
  • Tourism and Leisure

What is the procedure for my customers (subscribers) to register in NCPR?

You customers can register their preference(s) in NCPR by dialing 1909 or by sending SMS to 1909. For detailed procedure visit the TRAI's NCCP website. 

Can a subscriber's preference change once chosen?

Yes. Any subscriber may, at any time after expiry of three months from the date of registration or three months from the date of registration or last change of his request can change his preference. For detailed procedure on how your customers can set their preference visit the TRAI's NCCP website.


Do I need to submit any documents for sending Bulk SMS using Fastsms India?

No, documents are not required for sending Promotional messages. You can sign up for your free account today and start sending messages.

Do I need to filter DND registered numbers before sending messages?

No, Fastsms India messenger does this for you. Our online DND scrubbing mechanism removes all DND registered subscribers in the background depending on your account type (Promotional, Partially blocked or Transactional) and the nature of communication. We also account for subscribers registered with the DND registry under partially blocked categories and those subscribers will continue to receive messages in their opted-in categories.

Can I send Promotional messages to subscribers registered in DND who opted in to receive messages from a particular category?

Yes, if the subscribers in your target group have opted in to receive messages from the same partially blocked category as your business, messages are processed for delivery to these subscribers.

Can I send messages throughout the day?

As per TRAI’s TCCCP regulation, Promotional messages can be sent only from 9am to 9pm. Messages sent outside this time window will fail.

However, if you have a transactional account, you can send messages at any time of the day. Please note that these messages need to be transactional in nature. 

What happens when a customer complains when she receives a Transactional SMS?

We suggest you to maintain an opt-in database of your end customers and send transactional SMS only to them. To nullify the complaint raised by your customer, an explicit opt-in proof must be provided.

Can I schedule and send campaigns to my subscribers when a DND violation is under process?

No, your account will be blocked till the DND complaint is nullified. This is to ensure that the same subscriber or other subscribers do not receive any other unsolicited communication from you.


Can people opt-out of my SMS Marketing messages?

Yes, people can opt out of your text marketing. Messenger offers multiple ways for your customer to opt-out from receiving any communication from you. You can easily embed any of the following in your text messages:

  1. By texting your free keyword followed by the word STOP to your shared inbound number that we give you. E.g. if your free inbox keyword was k7db3f, your customers can send  k7db3fSTOP to opt-out of all communication from you.
  2. By texting in the word STOP to your Dedicated Inbound Number. If you have purchased a dedicated number from Fastsms India (Either a short code / long code) your customers can easily opt-out of all communication from you by texting the word STOP to any of your dedicated numbers.
  3. By texting your keyword followed by STOP to your shared short code or long number. You can simply instruct your customers to text the word stop after the keyword at no additional cost.
  4. If you do not require an inbound system, then we can provide you with a specialised opt-out short code for a fixed fee for a year or you can use the free, randomly generated keyword that is given to you when you open the account.


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