Whether you are inserting web links, attachments, surveys, tickets or mobile web pages in your SMS messages, link tracking allows you to capture extensive usage metrics while keeping the URL length in check. These short links not only save precious real estate in your message, but also allow you to benefit from deep insights into your customer behavior and which campaigns are really paying off. Get detailed reports on the click through rates of your campaigns, who opened the links at what time, the recipient's location details and device characteristics. With more data to describe your customer, you can now take a more fact-based approach while devising your marketing campaigns.
Setting up a tracker is as simple as entering your web URL into the link tracking service and sending your message. Messenger tracks and reports the metrics as and when the links are opened by your customers.