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Why Use Mobile Messaging?

The ONLY certain way to reach anyone in an instant

Depending on the nature of your business there are many different elements of mobile marketing and communications to consider. Mobile web is an obvious choice for all online businesses, and mobile apps can increase brand visibility, but mobile messaging is the key to achieving greater ROI and reach.

Mobile Marketing and the benefits for your business

Staggering open rates with rapid response

98% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014)


Increasing use of mobile phones

India has 937 million mobile subscribers with the number expected to touch 1.4 billion in 2020. (TRAI 2015, IAMAI)

Increased mobile reach

75% of online rural population in India is online via their mobile devices (Octane Research 2015)

A constant source of communication

Indians spend around 3 hours and 18 minutes a day on their smartphones, 25% of the consumers check their phones over 100 times (Ericsson Consumer Lab 2014)

The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)

Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)

Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association ( - 2012)


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