Depending on the nature of your business there are many different elements of mobile marketing and communications to consider. Mobile web is an obvious choice for all online businesses, and mobile apps can increase brand visibility, but mobile messaging is the key to achieving greater ROI and reach.
98% average open rate for SMS, with 97.5% opens within 5 seconds of being received on handset. (Nielsen Survey 2014)
The number of smartphones grew 54 percent during 2014, reaching 140 million and the number is expected to grow 4.7-fold between 2014 and 2019, reaching over 650 million (CISCO 2015)
Compared to other forms of communication such as email, mobile messaging involves far lesser spam and so, consumers are more attentive to their text messages. There is only 5% opt-out rates for SMS marketing campaigns. (Nielsen Survey 2014)
Customers prefer to receive promotions by text message rather than mobile web according to research by the Direct Marketing Association (econsulting.com - 2012)